Client
Bituach Yashir
Industry
Insurance
Skills
brand_strategy | visual_identity | motion_design
Old promises
How many of you have insurance? We thought so - it's quite basic. It's role in our lives is to destress, to take the load off our mind. Whether it's your car insurance, health, home or business insurance - we want to know that if anything should happen, there's someone we can count on. This has been the promise of every insurance company, ever. It's crucial and shouldn't be tossed aside - but nowadays, in itself, it says nothing new.
When people and brands talk
The core idea behind Bituach Yashir's new strategy is quite straightforward: it's an invitation to rethink what it's like to have fewer worries. Historically, it used to mean that if something terrible happens, insurance is there for us. But the world's been changing and so brands must change with it. Today's world is fast, responsive, no longer based on monologues by big companies, but on a constant dialogue between people and brands. And in this world, we understand that to truly rid people of the burdane, it's not enough to just be there in real time - insurance companies must be there in every step of the way. The posioning we came up with for Bituach Yashir is PROACTIVE AND INITIATIVE INSURANCE.
Fewer worries
The language and words of a brand must reflect the significant shift in strategy. We thought about it: if our core promise is FEWER WORRIES, what we're naturally saying is - MORE INSURANCE. This is the main message for Bituach Yashir. Then, we applied it in further messaging: more advanced services, more availability, more comfort - and at the same cost.
Bituach Yashir is aware of its status as an insurance company: it's usually there when people need it. The shift of offering to be there all the time changes the system and approach in client communication. It's a business compass and a key for further services.
