Industry
communication | Tech
Skills
app_design | digital_strategy | ui_design | ux_design
Pushing the Air Conditioning
Market Forward
Electra came to us with a dual mission: improving the user experience in the app, and developing the brand story of Electra Inverter air conditioners. Knock on wood, these are air conditioners that have a lot to say for themselves. Thanks to technology that adapts itself to each room anew, they are good for the planet, good for the bank account, and good for the atmosphere at home. Still, the full story of Electra air conditioners is much broader than that. In three words: a company that is in a constant state of improvement. Sometimes it's expressed in innovative features, sometimes in extensive recycling initiatives in factories, and sometimes in complementary products like scent capsules. Today, the big news is inverter technology. In two years - who knows? The only thing that's certain is that Electra will continue to lead the market forward.
A Cool Solution for Hot Summers, and Comforting for Cold Nights
You can't capture air, but you can capture atmosphere. In the process of rethinking Electra's visual language, we developed two color systems that together encompass all the good feelings that their air conditioners can offer: cool and refreshing shades to soothe hot days, and warm shades that warm up cold days. The result is an airy and clean language that tells the story of an innovative and technological company, which is simultaneously the warmest and most Israeli company possible.
Fixing the Air
Summer 2024 has just begun, and it's already breaking new heat records. And what's worse than the hottest summer? When the air conditioner breaks down. Electra Pro is an app designed for air conditioner installers and serves over 1,500 users daily. The app suffered from a complex acquisition process with many customer service inquiries. Our goal was to streamline the experience, in the spirit of the brand's promise to strive for continuous improvement. Therefore, we created an intuitive platform that simplifies processes and makes the repair process smooth and easy, both for the installer and for the customers.
