Client
JI
Industry
Culture | Education
Skills
brand_strategy | visual_identity | copywriting
The importance of heritage
When it comes to Jewish education, passion is key. That’s why, to keep the spirit alive, communities turn to their most cherished members of all. Their teachers. Teachers are the ones who enrich young minds, stir little souls, and inspire a love for history and heritage. But who’s looking out for the educators? Forever spreading the magic can be challenging, even for the best of us. That’s where JI (Jewish Interactive) comes in. An exciting and creative new platform made to spark Jewish joy.
Age-old tradition with a modern look
Firma’s goal? Create a never-before-seen visual that inspires, empowers, and exhilarates both teachers and students within the wide and wonderful of world of Judaism. To do this, we scrapped the over-familiar imagery and gave it a new look bursting with color and vibrancy. These elements would turn this educational platform into a playground for Jewish education.
A pop of color
We emphasized the platform’s experiential and playful approach with iconography that consisted of colorful abstract shapes. With smiling children and cartoonish faces we made happiness springing from the screen.
The fresh and funky "JI" logo perfectly encapsulated the young and playful energy, and lastly creative copy bolstered the visuals with a powerful brand story about the joy of Jewish learning. All of this combined would not only allow for JI to distinguish themselves from competitors, but would also position them alongside other major edutainment platforms.
