Client
Mujual
Industry
Media | Tech
Skills
ui_design | ux_design | app_design | digital_strategy | product_strategy | copywriting
Dating in the days of AI
Could this be the most complex era for dating? As online connection and interaction grows, personal alienation seems to deepen. Meeting people online may be super accessible, but with the grand variety comes shallowness as we swipe across endless profiles. When was the last time you felt human on these platforms? Mujual set out to offer a different experience: online dating promoting quality over quantity, assisted by an AI sage that takes the time to get to know you, and connect you with your best matches. We teamed up with Algo AI, the entrepreneurs behind Mujual, to help them build and design the future of dating.
Nice to meet you(rself)
Our research spun from dating apps – global and notable, local and up and coming – to AI based technological solutions in different industries. Working closely with the Algo AI team, we initiated the product discovery process through different design thinking workshops – such as ideation, personas, use cases, challenge-solving, etc. Our main decision was that Mujual was more than a dating app: it is a life-quality app, promoting self-development and growth.
We defined it as ME FOCUSED, LOVE ORIENTED. The AI Sage, LORA, is meant to connect with users using psychological tools, helping them navigate not only the dating world, but also their inner worlds – and finding their match through self-improvement. Additionally, connections are mutual, which means both sides must be actively looking to connect, mutually interact, and go through their own processes.
You and I both
Speaking of mutuality, and since the first version of this app is aimed at American Jews, we named it Mujual – mutually looking for love and self-improvement. We successfully kicked off the design process, starting with the logo. Mujual’s logo features a letter mark and a cursive gradient M symbol next to it, representing two parts of a heart meeting, and evolution. The symbol can also appear on its own as a whole or create unique grids for both commercial items and in-app design.
LORA’s personality had to balance friendliness and proficiency, and was defined as “the honest, attentive friend. The sensitive, sophisticated therapist. The curious, smart mentor”. Mujual’s goal is to introduce a different quality into the online dating world – where ghosting, imposter syndrome, flood of information or the lack thereof, are abundant. Using AI, and a fresh and empathetic approach, Mujual redefines love search: it’s also a soul search, no less.
