Client
GCMO
Industry
Public Sector | Tech
Skills
brand_strategy | visual_identity | ux_design | ui_design | copywriting
Let’s Rise
When G-CMO, Israel's leading community for marketing executives in global companies, approached us, they were at an interesting crossroads. While everyone was diluting the term 'community', they knew they had something truly powerful on their hands - a professional network that packs twice the punch. Their vision? Creating an exclusive space where senior executives could connect, grow, and thrive (because yes, it doesn't have to be lonely at the top).
Our partnership began at a crucial growth point for G-CMO. They were ready to expand their reach to new audiences and enhance their value proposition. Together, we crafted a bold new positioning: establishing G-CMO as Israel's premier hub for global marketing knowledge, expertise, and connections across all career stages, while serving as the ultimate gateway to the international marketing scene.
What’s next?
The strategic process focused on elevating G-CMO's value proposition. We deepened the community offering from a single community into three distinct professional experience levels, while expanding beyond just community to create a supporting framework of academy and professional content. The organizing concept built upon G-CMO's unique strengths: the community's exclusivity, the quality of networking, and deep professional expertise.
We created a versatile and smart visual language, tailored to each professional community - Rise, Next, and the G-CMO VP Forum where it all began. We expanded the color palette and developed new content platforms - academy, blog, and podcast. All of these will come together in a new website that reflects G-CMO's rich experience and value, serving as a gateway to the organization's comprehensive activities.
