Client
Walla
Industry
Culture | communication
Skills
brand_strategy | visual_identity | copywriting
The new equation
Up until a few decades ago, we consumed news in one place, the entire country would stop at 20:00 and watch the same news show. It doesn't stop there. Radio news broadcasts and newspapers followed the same formula. And us? Followed their rules. When the consumer's roles remain the same. we absorb the information and the news companies are the expert.
News consumers today set the rules. news is present all the time, on many platforms, with diverse viewpoints and endless alternatives. Consumers expect a closer, more equal relationship - we're not just absorbing information, We Are The Experts. Today's media companies must live up to expectations, adapt to audiences, and provide products people really want.
The story is you
During our strategic process with Walla, we identified an untapped opportunity for growth backed by today's important trends in media and current affairs. Amidst a crowded and noisy digital space, Walla will stand out by understanding the perspective of various consumers and tailoring its services accordingly. In this new era, Walla will be the place to consume digital news content. Consumer-centric content that understands consumer preferences and solves their pain points, the positioning "content on your own terms".
The brand's essence is built around consumers' needs. Our audience wants to consume content more conveniently and simply. The brand essence is "Walla fits you". Suitable for a person – eye-level language, the possibility to share and participate, quick, easy, and convenient content consumption; Suitable for the time - up-to-date news at a time that suits me; Suitable for the place - adapting the content to different platforms.
A space for you
Brand identity and visual language are based on a simple concept: a space for you. Walla emphasizes the importance of each consumer. We created a smart and dynamic logo symbol, twisted the second letter, and created a frame that opens and closes. Inside that frame, there is room for a variety of content. With the logo symbol, quotes and sources can be clearly displayed, allowing people, facts, and moments to be heard. The brand color was refreshed to a digital and more contemporary blue, and a color scheme was created for every field of content. This resulted in a receptive, interactive, and flexible brand language that addresses the media revolution in society.
