Client
Drove
Industry
Tech
Skills
Brand Strategy | Product Strategy | UX UI for app | Marketing Website
A Platform for Activists
We were challenged with the creation of a brand and a platform that would appeal to both leaders and activists. The platform would allow for the quick creation, posting, and tracking of complex actions. It would also offer ease of use and gamification in order to motivate activists to follow and act.
State of the Mind
We designed both desktop and mobile experiences to cater to different contexts and states of mind. Since every user can become a leader or an activist following other leaders, we had to develop a contextual interface that would predict the mindset of users based on implicit information gathered from their behavior.
Spark of Imagination
We designed a site to spark the imagination of both activists and leaders, including shareable web posts for recruiting new activists.
