By Firma - Change Matters
ד"ר רועי צזנה | המקום בו נופלים קיפודים
האם אתם קיפודים? בקטע קצר ומעניין, פורש בפנינו העתידן והמומחה לבינה מלאכותית, ד"ר רועי צזנה, תיאוריה...
Read More
What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
By Alina Lachman
How to create a product from scratch
Then, we take it to the next level: after deepening our knowledge, we meet the client for a product discovery workshop. Our methodology includes Design Thinking tools – such as...
Read More
By Firma
Firma trends 2019
What happens when everyone writes a report on the same trends is that eventually, you have nothing left to say.
This is why we decided to write about the most loathsome...
