By Ori Bar Zvi
The Guide to Effective Positioning
In an era of increasing competition and messaging overload, the term "positioning" has become somewhat overused in the business world. Too often, it seems like just anothe...
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
By Elad Mishan
Take on take offf
offf festival inspires and gives a peek into the backstage of different designers, artists and studios, their processes, their thinking, their take on things and much more. Being...
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By Firma
Firma trends 2019
What happens when everyone writes a report on the same trends is that eventually, you have nothing left to say.
This is why we decided to write about the most loathsome...
By Offer Brener
How to Design and Build Hope
Hope isn't something that just happens; it's something we create. In uncertain times, designing hope becomes a powerful act of leadership and vision. It’s about turning...
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