By Elad Mishan
ready, set, go.
I'm a runner. It's been a few years since I was bitten by that bug, and day and night it takes me towards my goal: in the biting cold, under the scorching sun, toward the dista...
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
By Naama Katz, UX Designer
Nonstop Tel Aviv: Case Study
A step by step on how we built and designed a friendly and useful exploration interface that suits anyone who wishes to visit Tel Aviv.
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By Stav Orbach
Haters Gonna Hate – Unless You Swap Fear for Curiosity
We hate losing. Not like in a lousy loser sort of way – that's just an emotional response to a loss that had already happened. We hate losing so much, that we'd rather avoid i...
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By Elad Mishan
Take on take offf
offf festival inspires and gives a peek into the backstage of different designers, artists and studios, their processes, their thinking, their take on things and much more. Being...
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