By Yehoram Davidi, Hadas Sadeh
Fight, Flight or Share
Mass shooting or a deadly tsunami have a shocking impact, in more than one way. In a matter of minutes, dozens of live videos are broadcast in all social platforms.
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
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Shift Happens
How to design a change in your organization?
In this day and age, every company is a design company.
Whether a product or a service company, everything you do changes you...
By Erez Chen
Bringing margins to the mainstream
Merav Shaham is a multidisciplinary creator, musician, and one of the most unique designers in the industry. We spent a wonderful 90 minutes with her, learning how she creates...
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