By Elad Mishan
The Design Less Taken
There are many ways to define design. Each definition and the point of view it represents. Every definition assigns a role and meaning to the designer, the creation, the process...
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
Shift Happens
How to design a change in your organization?
In this day and age, every company is a design company.
Whether a product or a service company, everything you do changes you...
By Stav Orbach
Haters Gonna Hate – Unless You Swap Fear for Curiosity
We hate losing. Not like in a lousy loser sort of way – that's just an emotional response to a loss that had already happened. We hate losing so much, that we'd rather avoid i...
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By Tamara Shavit
We're a branding company. And we think you might not need us.
Our job at Firma is to help organizations rethink why they do what they do. We encourage them to surprise themselves with the answers they come up with, and then we work with them...
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