By Erez Chen
Bringing margins to the mainstream
Merav Shaham is a multidisciplinary creator, musician, and one of the most unique designers in the industry. We spent a wonderful 90 minutes with her, learning how she creates...
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
By Tamara Shavit
We're a branding company. And we think you might not need us.
Our job at Firma is to help organizations rethink why they do what they do. We encourage them to surprise themselves with the answers they come up with, and then we work with them...
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By Tamir Bar-Niv
One Small Nudge, a Giant Impact
Has anyone ever seen a fly on the toilet bowl in a urinal? (Sorry, this question is mostly directed to men…) If so, what did you do when you noticed it? You probably aimed...
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By Hadas Sadeh / Firma
A Taste Of Customer Experience. What is it and how is it beneficial for businesses?
I finished my morning coffee and went into my bank’s app. It’s been three days since I’ve transferred the renting fee to my landlord, and still the transfer isn’t showing...
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