By Erez Chen
Bringing margins to the mainstream
Merav Shaham is a multidisciplinary creator, musician, and one of the most unique designers in the industry. We spent a wonderful 90 minutes with her, learning how she creates...
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
By Elad Mishan
The Design Less Taken
There are many ways to define design. Each definition and the point of view it represents. Every definition assigns a role and meaning to the designer, the creation, the process...
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By Stav Orbach
Haters Gonna Hate – Unless You Swap Fear for Curiosity
We hate losing. Not like in a lousy loser sort of way – that's just an emotional response to a loss that had already happened. We hate losing so much, that we'd rather avoid i...
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By Hili Neeman
Wanted: A Partner in Crime
One of my former professors said, "As designers, you are responsible for everything you release into the world. No one else is guilty for the less-than-stellar work you do."
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