Magazine | Firma. The Brandhouse

DEC

PODCASTSBy Firma - Change Matters

05. איך ליצור לעצמך עולם מלא יופי?

היא בילבי של העולם האמיתי: חזקה, עצמאית, מלאת דמיון ואופטימיות. קרן שביט מעצבת לא רק טוב ויפה – אלא...

NOV

PODCASTSBy Firma - Change Matters

04. להפוך את הסיסטם למגרש המשחקים שלך

איך מאזנים בין מתודה לחדשנות? איך הופכים את האקדמיה מגייטקיפר, למרחב בו אפשר להתנסות, ללמוד טכניקות...

NOV

BLOGBy Ori Bar Zvi

The Nature of Cultural Branding

Cultural branding is a tool focused on aligning a brand with specific values or ideals. This approach recognizes that consumers often make purchasing decisions based not only o...

OCT

PODCASTSBy Firma - Change Matters

01. פונטים עבריים הם הדבר הכי לא סאחי בעברית

הוא טיפוגרף פורץ דרך שגדל במשפחה חרדית בעיר העתיקה בירושלים, וכל הזמן מחפש (ומוצא) איך לעצב, לשפר...

OCT

PODCASTSBy Firma - Change Matters

03. ספיישל תקווה | זה באמת מה שאנחנו צריכים עכשיו?

ספיישל תקווה | זה באמת מה שאנחנו צריכים עכשיו?

מה ממלא אתכם בתקווה בתקופה הזו? פרק מיוחד אחרי...

OCT

PODCASTSBy Firma - Change Matters

02. איך מפתחים מסוגלות, משמעות וחוסן בעולם כאוטי?

עמיר מנחם ייסד את "חמש אצבעות", תנועה חינוכית־חברתית שעוזרת לאנשים צעירים לממש את הפוטנציאל שלהם...

OCT

PODCASTSBy Firma - Change Matters

היי צ'יינג'רז

נראה שהעולם זז מהר יותר בכל יום, ושינוי צפוי לנו בכל פינה. מעבר לזה, הוא בלתי נמנע בחיים ובלתי נפרד...

SEP

BLOGBy Offer Brener

How to Design and Build Hope

Hope isn't something that just happens; it's something we create. In uncertain times, designing hope becomes a powerful act of leadership and vision. It’s about turning...

JAN

BLOGBy Firma

The Day After

The role and responsibility of brands in shaping Israeli society

NOV

BLOGBy Doron Goldenberg

Brands at war

Israel has been facing one of its gravest adversities. Known as TheIsrael has been facing one of its gravest adversities. Known as The Black Saturday, the chain of events tha...

AUG

BLOGBy Alina Lachman

We put the pro in the product

Then, we take it to the next level: after deepening our knowledge, we meet the client for a product discovery workshop. Our methodology includes Design Thinking tools – such as...

AUG

BLOGBy Alina Lachman

How to create a product from scratch

Then, we take it to the next level: after deepening our knowledge, we meet the client for a product discovery workshop. Our methodology includes Design Thinking tools – such as...

JUN

BLOGBy Alina Lachman

Healthcare in the digital age

There are many ways to define design. Each definition and the point of view it represents. Every definition assigns a role and meaning to the designer, the creation, the process...

JUN

BLOG

Shift Happens

How to design a change in your organization?
In this day and age, every company is a design company.
Whether a product or a service company, everything you do changes you...

AUG

BLOGBy Elad Mishan

The Design Less Taken

There are many ways to define design. Each definition and the point of view it represents. Every definition assigns a role and meaning to the designer, the creation, the process...

APR

BLOGBy Elad Mishan

Playing the Creative Game

I love problems. They excite me, make me nervous, challenge me. They invite me to the kind of dance I like. Loving them surely depends on the ability to solve them every once i...

DEC

BLOGBy Doron Goldenberg

The New Normal

7 things that brands can and should do these days. COVID-19 has us all in a whirlwind but honestly, our country regularly has its fair share of emergencies and crises on all...

MAR

BLOGBy Hadas Sadeh / Firma

A Taste Of Customer Experience. What is it and how is it beneficial for businesses?

I finished my morning coffee and went into my bank’s app. It’s been three days since I’ve transferred the renting fee to my landlord, and still the transfer isn’t showing...

DEC

BLOGBy Tamara Shavit

We're a branding company. And we think you might not need us.

Our job at Firma is to help organizations rethink why they do what they do. We encourage them to surprise themselves with the answers they come up with, and then we work with them...

OCT

BLOGBy Elad Mishan

Take on take offf

offf festival inspires and gives a peek into the backstage of different designers, artists and studios, their processes, their thinking, their take on things and much more. Being...

AUG

BLOGBy Erez Chen

Bringing margins to the mainstream

Merav Shaham is a multidisciplinary creator, musician, and one of the most unique designers in the industry. We spent a wonderful 90 minutes with her, learning how she creates...

JUL

BLOGBy Naama Katz, UX Designer

Nonstop Tel Aviv: Case Study

A step by step on how we built and designed a friendly and useful exploration interface that suits anyone who wishes to visit Tel Aviv.

JUL

BLOGBy Erez Chen

Firma WHY | Text, lies and Ai

Boaz Lavie, writer, film maker, game designer took us to a great hour about text and Ai.

MAY

BLOGBy Adi Vindichensky, UX Designer

From Artist Experience to User Experience:

The Connection Between Photography and UX Design

JAN

BLOGBy Stav Orbach

Firma WHY

Head of Animation at Shenkar College, creative director and political cartoonist, Itamar Daube

JAN

BLOGBy Firma

Firma trends 2019

What happens when everyone writes a report on the same trends is that eventually, you have nothing left to say.
This is why we decided to write about the most loathsome...

SEP

BLOGBy Tal Epstein

The Brand Story: Not Just for Customers

A well-known principle of marketing is that people don’t connect to facts. It’s stories that they connect to. More than a decade ago, American marketing guru Seth Godin argued...

AUG

BLOGBy Stav Orbach

Haters Gonna Hate – Unless You Swap Fear for Curiosity

We hate losing. Not like in a lousy loser sort of way – that's just an emotional response to a loss that had already happened. We hate losing so much, that we'd rather avoid i...

JUN

BLOGBy Doron Goldenberg

The 5 Branding Changes that Defined 2018

The branding market is currently undergoing one of its most significant transformations in the 21st century. Technology is generating new tools and cultures that affect every...

NOV

BLOGBy Yehoram Davidi, Hadas Sadeh

Fight, Flight or Share

Mass shooting or a deadly tsunami have a shocking impact, in more than one way. In a matter of minutes, dozens of live videos are broadcast in all social platforms.

JAN

BLOGBy Elad Mishan

ready, set, go.

I'm a runner. It's been a few years since I was bitten by that bug, and day and night it takes me towards my goal: in the biting cold, under the scorching sun, toward the dista...

DEC

BLOGBy Hili Neeman

Wanted: A Partner in Crime

One of my former professors said, "As designers, you are responsible for everything you release into the world. No one else is guilty for the less-than-stellar work you do."

DEC

BLOGBy Elad Mishan

MAD People

24 hours, 40 people, 2 NGO's – one new brand. An ambitious project, to say the least. Like taking a pile of fresh oranges and squeezing them to make a full pitcher in just one...

APR

BLOGBy Elad Mishan

iFashion

Just a few weeks ago, Tim Cook took to a massive stage to proudly announce the launch of the new iPhone 6. It was an impressive event by all accounts, presenting essential, highly...

APR

BLOGBy Elad Mishan

Three Thoughts About The Brief

What is a brief?
We’ve explored this exact question today, the people of Firma.

MAR

BLOGBy Elad Mishan

Overloaded

There is a lot spoken about overload.
But not enough.

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