Leading the change
in an ever-changing world
Let's lead the way together,
from vision to
meaningful change
The Business Core Idea method helps redefine your organization's role and its unique value proposition, through 4 impact pillars:
Brand
A unique brand identity will drive its actions, behavior and communication, and will create a noticable imprint, engagement and preference.
Product
Product discovery and implemtation, that creates an advanced, optimal and intuitive user experience.
Culture
Designing organizational culture and employee experience, to preserve and recruite talents.
Service
Designing a customer experience that connects the brand idea to every touch point, and creates one holistic process.
We help every organization in every size and industry to lead their change, stay relevant and win any business arena
The
Sh*fts
Change
in big numbers
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experience
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New
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Firma
people
Helping those who make the world a better place, lead the change they want to see in the world.
Change for the better
Testimonials
Our partners, from vision to revision
"Firma has accompanied KAN since its founding, bringing deep familiarity, innovative perspectives, and a sense of taste money can’t buy - helping turn KAN and KAN News into two of Israel’s strongest media brands.”
CEO at Kan
“Firma gained a deep understanding of our DNA and shaped the ‘Now You Can’ strategy - a simple yet powerful message capturing our brand’s essence. The outcome strengthened our position in the market.”
Chief Marketing Officer at Mimun Yashir
"In just three months, Firma delivered a branding solution balancing loyalty, heritage, and innovation. Their talent for translating our vision into a powerful expression made the process an excellent experience."
Advertising Manager at The Israeli Opera
"Working with Firma was a professional and enriching experience. They led a comprehensive process—spanning strategy, identity, office design, and web - with genuine listening and inspiring creativity."
VP & Head of Marketing at Israel Innovation Authority
